Sports Direct

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We are changing the face of retail. From humble origins starting as a small sports shop in Maidenhead in 1982, Frasers Group is now a collection of the world’s most iconic brands. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.