Innisfree

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Under the company Amore Pacific, Innisfree has created a "big bang" in the Korean cosmetics industry since the very first days of its launch. To be fair, the journey to conquer the beauty of Korean women is inherently volatile. That "fluctuation" can be a step in changing tastes from dark red lipstick tones to dark red lipstick, but definitely not "natural cosmetics". When launched in 2002, this brand automatically stood on the list of "national gods" of the trend of natural cosmetics, starting a new, simple and effective beauty solution.