AutoTrader

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Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands. Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years. Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to our partnership with more than 13,300 retailers.